Lego has said it is reversing its policy on bulk purchases and will no longer ask customers what they want to use the bricks for. The U-turn follows a recent controversy involving Chinese artist Ai Weiwei.
This was reported by BBC News
In October 2015, Ai Weiwei accused Lego of censorship when it refused to sell its bricks directly to him. The company said its policy was to reject requests if it believed the bricks would be used to make a political statement.
Ai Weiwei is known for his criticism of the Chinese government as well as for being one of the world’s leading contemporary artists. He wanted the bricks for an artwork on political dissidents. The artist ended up using ‘fake’ bricks donated to him by the public for an exhibition in Melbourne, Australia.
The Lego Group has adjusted the guidelines for sales of Lego bricks in very large quantities. As of 1 January 2016, the company will instead ask that customers make clear the group does not support or endorse their projects, if exhibited in public.
Ai Weiwei described the U-turn as “a victory for freedom of speech”.
» BBC News – 13 January 2016:
Lego changes bulk buy policy after Ai Weiwei backlash
» Artsfreedom.org – 9 November 2015:
Denmark: Toy manufacturer in freedom of speech row over art project